Mission
Lead the transformation of Czech hospitality into the respected and admired part of Czech economy and national heritage.
Values
Our ultimate goal and service is the best customer experience possible.
Our team is our biggest asset and we will always treat it professionally and with mutual respect.
We are proud to work in and develop such an amazing sector as is hospitality.
We will always push, pull and lead premiumization and professinoalization of Czech hospitality.
Our legacy will be responsible, professional, consolidated and integrated company sustainably leading hospitality sector in Czech Republic.
Social impact
Responsible and ethical employer
Product sustainability
Minimal to zero waste
Strengthening communities
Creating opportunities