Mission

Lead the transformation of Czech hospitality into the respected and admired part of Czech economy and national heritage.

Values

Our ultimate goal and service is the best customer experience possible.

Our team is our biggest asset and we will always treat it professionally and with mutual respect.

We are proud to work in and develop such an amazing sector as is hospitality.

We will always push, pull and lead premiumization and professinoalization of Czech hospitality.

Our legacy will be responsible, professional, consolidated and integrated company sustainably leading hospitality sector in Czech Republic.

Social impact

Responsible and ethical employer

Product sustainability

Minimal to zero waste

Strengthening communities

Creating opportunities